Coaching
Great coaches help people create great goals. When employees create for themselves goals that are specific, attainable and measurable, they are more likely to succeed.
1. Team Coaching
Team Coaching works with the team as a system, and it is an ongoing process to sustain change over time. Team coaching helps people better understand how to work with each other, how interferences among team members as well as other teams affects team dynamics.
It is an effective method for showing teams how to reduce conflict and Improve their relationships working. Team Coaching interventions primarily focus on the interactions and working relationships: the way people act with their team mates, and the way they communicate with one another – these has important drivers of effective team performance.
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As far as the metrics for the Team Coaching is concerned these may include areas such as:
- Development of key leadership skills across the team
- Improvement in Relationships & Increased trust
- A sense of shared / common issues
- Assessing how the coaching has provided a vehicle for culture change
- The amount of time spent on real, pressing issues
- Creation of approaches to sustainability, such as long-term peer coaching
2. Individual Business Coaching
An astute Business Coach will be able to identify a person’s strengths, skills, and talents. He will guide clients as they develop action steps that maximize their expertise and mindset. He will provide both support and challenge to his clients as they progress to their goals and reach their full potential.
Successful people understand that success happens by diligently following clear-cut steps, measuring progress, and celebrating the milestones along the way. A business coach will understand successful business practices, productive work environments, motivational approaches, and provide tools to overcome any obstacles.
There are several niches of business coaching we can assist you with: Executive Coaching, Leadership Coaching, Business Management Coaching, Sales & Marketing Coaching.
2.1 Executive Business Coaching
Typical Clients
Executive Business Coaching appeals to a very wide market that includes corporate business managers, leaders, and business owners in every industry.
What is Involved?
An executive coach will be working with highly skilled and motivated individuals who hire them to help them reach their business (and personal) goals faster than they could on their own. An executive coach is expected to have a deep understanding of their clients role with their company and industry. Clients will be looking for insights on overcoming obstacles they have had previous difficulty with, as well as drawing a greater sense of satisfaction from their work.
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Executives coaches accompany their clients in some of the following situations:
- Help teams to learn to find consensus and choose a course of action.
- Motivate employees to adopt an owner mindset.
- Create ways to increase workers’ sense of accountability.
- Decide best ways to recruit and retain top leaders.
- Inspire more autonomy in workers.
- Reduce a high turnover rate.
- Leadership transition.
- Decide the organization’s priorities.
- How to delegate appropriately.
- Obtain recognition for achievements and demonstrate value to the company.
2.2 Leadership Coaching
Typical Clients
Leadership Coaching is instrumental for any business leader looking for assistance to improve their communication and relationships with colleagues and team members.
They typically include Presidents, CEOs, COOs, CFOs, Managing Directors, and other key decision makers and aspiring leaders.
What is Involved?
Leaders are often high achievers, usually with a very busy schedule. It is the Leadership Coach’s role to facilitate their client’s learning of the best leadership techniques while excelling in day-to-day business. Leadership Coaches should be able to fully understand their client’s positive and negative situations and assist them to ask the right questions and reach higher levels of success.
Situations may include coaching on short-term issues such as dealing with a crisis or a severe lack of team motivation.
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Leadership issues vary, but commonly include:
- Help teams to learn to find consensus and choose a course of action.
- Leadership techniques.
- Handling difficult situations, such as lay-offs.
- Emotional maturity of leaders.
- Motivating team members to give 100%.
- Empowering others to take responsibility & accountability.
- Improving communication between management and team members.
2.3 Business Management Coaching
Typical Clients
The client base for Business Management Coaching is very diverse, and includes managers and leaders from start-ups, small, medium, and large corporations.
What is Involved?
The Business Management Coach plays a wide variety of business roles, and often does not concentrate on one specific field. Instead, they take a holistic view of the client’s business to assist the client to ask the right strategic questions to improve their business.
Business Management Coaches come with a significant experience in business management, having managed several aspects of businesses themselves. The Business Management Coach develops a goal-oriented plan with their client to help reach their business goals.
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A Business Management Coach can help a client in many business areas, such as:
- Communication with employees.
- Communication with suppliers & vendors.
- Time management.
- Organizational skills.
- Measured goals for increased profitability.
- Gaining self-confidence as a successful business owner.
2.4 Sales Coaching
Typical Clients
Sales Coaching appeals to individuals who hold the roles of Sales Managers, Sales VPs, CSOs, Sales Team Leaders, Sales Executives, Sales Consultants, Entrepreneurs and even Coaches.
What is Involved?
While the people in those roles have specific needs, they also share many similarities. They are concerned with finding new business partners, creating ways to increase sales, growing the stability of the business, and increasing their bottom line.
Even though the scope of the above role varies, they also share many strategic similarities. As Sales Coach will have significant experience in a variety of sales environments, which he can draw on to help his clients increase sales, reach goals, organize teams, and increase their profits.
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Sales Coaching clients may need help in the following areas:
- Increasing their client base.
- Learning tools that ensure closing the deal.
- Overcoming shyness, fear, or low self-esteem.
- Growing confidence to meet challenges and reach all goals.
- Learning stronger sales methods and techniques.
- Creating solid support systems.
- Creating clear and concise steps to increase sales.
- Learning the art of negotiation.
2.5 Marketing Coaching
Typical Clients
Marketing Coaching includes clients who hold the roles of Marketing Managers, Marketing VPs, CMOs, Marketing Team Leaders, Marketing Executives, Marketing Consultants, Entrepreneurs and even Coaches.
What is Involved?
Marketers are concerned with creating dynamic strategies that communicate the right messages to the right people at the right time.
A Marketing Coach should have a wealth of knowledge and relevant experience in the field. Understanding the consumer behaviour of their client’s customers is essential for assisting them to adapt their communications to influence their target market’s perceptions.
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Marketing Coach clients may need assistance with:
- Primary and secondary market research.
- Understanding their customers’ attitudes and behaviours.
- Focusing on a target niche.
- Dove-tailing long-term strategy with short-term goals.
- Implementing new communication channels.
- Creating compelling marketing messages.
- Attracting the right customers for their business.
- Understanding online and digital marketing.
3. In-house School of Coaching
This is a customized program designed to provide individual coaching services to middle managers in the organization, as well as further accompany them to develop their own coaching capabilities.
This integrated program addresses different management lines in the organization who are interested to extend their leadership capabilities and incorporate coaching competencies at a professional level.
The purpose of the program is to accompany the professional development of participants in the field and gradually equip them with the critical skills needed, over a period of approximately 6 months to 1 year (depending on program agreed depth). This would involve several steps and intervention types:
- Acquire the critical skills in the area of Coaching;
- Benefit from individual coaching as clients;
- Practice coaching in different contexts: peer coaching, group supervision, individual supervision (coach the coach);
- Receive regular professional feedback, feed-forward and guidance.

